Some of our posts are a whole lot newsier than others. Sometimes we come on to crank out a good post, and there just isn’t that much happening when we happen to be behind the keyboard. Then others, there’s all sorts of things happening. So what’s happening right now? If you haven’t seen the SERP pages recently, you’d better take a look!
The Google snack pack
One of the big recent developments in the search engine world is the Google “snack pack” – at least that’s what we’re calling it. For years, we have had paid ads at the top of the search results page, usually an entry or two from organic results, then local results – anything from 1 to 7 entries, and then another 9+ organic entries. This is been the standard for several years. We’ve all gotten used to it and never expected this recent change. But indeed, the changes do come.
From my point of view, I have to admit I like this results page better. First off, most of our companies were fairly high up in the local, so they did naturally appear in the new Google snack pack. Second, this results in fewer companies on the front page. Again, because most of my companies primary keywords were on the front page, and reasonably well placed, they are all still on the front page. This, however, knocks off a number of competitors in the big picture. That front page was turning into a mini directory there were so many entries on it. I’m personally glad to see somewhat fewer entries.
One thing to remember though, is that Google is always tinkering. What were seeing this month may not be this way next month, and I certainly wouldn’t bank on this particular SERP page being what we see there next year at this time. For now though, I like this.
Modifications to the search algorithms
Going back to the Google always tinkering with things angle, I often see that Google continues to refine the algorithms on an ongoing basis. I will see gentle declines in rankings that usually seem to be related to keyword densities in general on page attributes. Even when we’re not actively working on back linking with a particular page or site, I will notice a small downwards movement across many sites. This usually can be rectified by reviewing keyword densities and dropping them down even further.
What used to be commonplace as far as keyword densities for local sites a few years ago would likely get you deindexed these days. if not de-indexed, then lucky at least to be in the top 10 pages. I often find that just going back and giving each site a good overall review on a regular basis is never a wasted effort.
How can you make this work for you?
Snack Pack Rankings
If you have not been working on your citations, work them. Get out there and find good solid directories, particularly specialized directories like niche specific or even location specific directories in which to enter your company. Make sure your social signals are solid. And like any organic ranking effort, look for good links back to your site. For more information on that, please feel free to contact us.
Search Algorithm Changes
Seriously, what it usually comes down to is dropping down your keyword density. The way Google’s algorithms are working these days, it is very easy to over optimize any particular page. From overdoing it in the URLs to having too high a density for any particular keyword, we know it happens. Having cut my teeth back when you could never have too much of a good thing, I find it difficult to hold down the keyword density. I usually have to go back and start slicing and dicing keywords out of my original text. If you’re anything like me, then it’s probably not a bad idea to get someone, besides yourself, to go back through your content and see if you have too many “money keywords” stuck in there. If you do, get them out of there!
If none of this makes any sense to you whatsoever, then just know we’re only a phone call away. Were happy to spend some quality time with customers that could use a little quick guidance. For customers that need a more substantial push in the right direction, we are always happy to provide consultation services. If you are one of those that don’t want to try and navigate this whole SEO thing on your own, then we also provide a full array of search engine optimization services from the mild to the wild. Find out more on our search engine optimization page.
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