One of the ways to make your site more viable to search engines is to utilize social media. Social media involves using websites such as Facebook, Google +, and Twitter to boost your site. There are several strategies that we use to make social media another tool in our SEO arsenal.
Facebook: Extending Your Reach
Facebook is one of the most common and helpful social media sites used when integrating social media into SEO. One of the perks is obviously exposure. By creating a Facebook page for your business, you can have all 958 of your friends/acquaintances/mortal enemies like it, and have them stay kept up to date on all of the goings-on of your business.
The key is to post content that is relevant to both your business AND your followers. For example: if your website is about dog grooming, you probably wont want to be posting pictures of your best buddy eating an entire pumpkin pie in one sitting. Your followers don’t care about the pie. I promise. If they’re following your business, they want to see stuff that makes sense to what you’re selling. In this case, you might want to post some before and afters of a charming poodle that your expert grooming company cleaned up after HE got into the pumpkin pie. That’s something that will both appeal to your followers, while keeping them aware that “hey! my business is still here and relevant!” By achieving this will not only keep old customers coming back to your website (thus, generating more relevant traffic, and boosting its ranking overall) but it’ll also be a way to generate new traffic to your website that will help your website AND your business.
A less obvious, but extremely important way Facebook is beneficial for your SEO is that it provides back links to your website that are coming from a trusted source. With the possible exception of your great aunt Martha, EVERYONE knows what Facebook is, including Google. This trust factor means that when you use your Facebook page to link to your website, Google trusts those links and will help boost your website overall.
Google+: Going to The Source
Google+ is quite possibly the most important of the social media networks because it’s coming directly from Google itself. Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google, it will gain page rank and appear in Google’s search results. Google Plus authorship also provides you with a higher visual profile in search results. By validating your Google Plus profile with sites where you publish, you will enable your image to appear next to the search results and attract greater visual attention on search pages. All of these factors just bring further legitimacy and Google trust to your website.
Twitter: Send The Google Bots Running
Twitter is also extremely useful for linking to your site. Besides gaining followers and bringing awareness to your site organically, every time you send out a link to your site on Twitter, it sends all the little Google bots running to your site. Essentially, every time you tweet a post linking to your article about “Fluffy the Dog’s New Fur-Do” that sends a notice to Twitter and Google that “Hey! New stuff is here! Check it out!” This makes it easier to let Google know that there is new content to take a look at and index. This is extremely important as you work to gain traction for your website.
Utilizing It To Benefit You
Overall, we have the experience and know-how to make social media an extremely useful tool for SEO. By integrating social media into our SEO techniques, we can boost your websites ranking and benefit your company overall. Feel free to contact us to learn more.