Local SEO gets your business viewed by the audience that matters. As a local business owner, you want to optimize your website for searches within your target areas so you can generate relevant leads. Here are a few proven local SEO tips to consider.
Optimize the information in your website
Local SEO starts with your website, especially your domain name. This domain should be carefully chosen to reflect your business type and its location. For instance, if you run a mobile repair shop in New York, you can use the domain name garysmobilerepairnyc.com. Ensure to use well-researched and highly grossing keywords in the page titles. You should incorporate your business name, address and phone number in every individual page of your website.
Associate your business with the local area
You should ensure your business talks as much as possible about your business relation to the local area. You can include the section of town you are situated, the parks in the area, the sports teams and other local information. This improves your website for customers and boosts search visibility as a local business.
Get a mobile friendly website design or a responsive website. Today, mobile phone users have surpassed desktop and laptop computer in searches all around the world. Websites mobile friendliness has now become a ranking factor in Google, one of the leading search engines. You need to ensure your website gives people are great experience. You can use promotions such as mobile-only deals to get more people access your website through mobile, increasing your ranking on Google search and getting more views.
Make your business available through business listing website
You can further boost your local SEO by making sure your business is consistently available through various third party sources such as business listing websites in Raleigh. Search engines scan authoritative third party website for better understanding of the local web and equality your business, if you are well represented.
If your business is not listed, or if the information is inaccurate and incomplete, it can negatively affect the placement of your business in search results. Search the local listing websites and ensure that you claim your listing. You can claim your listing by making sure the details posted about your business are accurate including business description and contact details. Include a link to your website to attract traffic from these sites as well.
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