EXPERIENCED RALEIGH SEO COMPANY FOR YOU
What can I do to get more traffic to my website? How can I improve my SEO? What IS search engine optimization? How can I get higher up in the Google rankings? How can I get my site to show up at the top of Google? How can I improve my website? Is my website good? WHY DOES MY SITE SUCK??? We get asked these questions – and untold variations – pretty much daily.
There’s more to good and sustainable search engine optimization and results than a quick $99/month spam backlink campaign. IF you answer on one of these spam SEO come-ons, that is likely what you’re going to get. If you want the BEST SEO results, to learn more about working with search engines like Google, Bing and Yahoo,. and how Lizardwebs can help YOU get better site rankings, read on!
LOCAL RALEIGH SEO RANKINGS
So what exactly IS “local seo” all about? It is sort of self-explanatory, but there are differences in what some companies want/need than others. Local search optimization focuses completely on getting your website found for either your service or your product and usually a geolocation identifier. This could be something like “on-site SEO Raleigh”, “blue widgets in Raleigh Triangle”, or “hvac repair Clayton” – anything that contains a service/product and a location is usually going to be included in local SEO.
BUT I LIVE IN
! CAN YOU DO THAT?
Local is local is local. It really does NOT matter what city, town or state – or even country – you live in. The techniques are all the same. Lizardwebs has provided solid rankings for companies across the United States – chiropractors, towing companies, self-storage locations, HVAC companies… EVERY business needs some kind of website ranking these days – and WE can provide it.
If your company is primarily a “brick and mortar” business, you thrive on walk-in customers, and you rely on residents or consumers within a certain radius for business, you are almost certainly looking for a local search campaign. While there are exceptions to this rule, most service companies, and almost ALL retail operations will fall into this category. When customers come to your business, you will be focusing on local rankings.
NATIONWIDE SEARCH ENGINE PROJECTS
Can you do larger scope projects? You betcha. The basics of search engine optimization really don’t vary that much between project types. It comes down to good onsite practices and then good offsite work. With national projects, you can often have much more competition from many more places. You also are not going to be focusing on just one, or a few, different locations. Keyword optimization and solid backlinks though remain imperative. Just like local SEO.
WHY DO YOU WANT YOUR SITE TO BE FOUND?
A few reasons ARE possible, but most likely, it’s the big one when it comes right down to it – to make money. Sure there are vanity websites, and websites for a cause and all that, but for most businesses, the reason for a website is to expose new customers to your products and services. Even helping old customers get to your products or services more easily is a worthy reason. Either way, higher rankings results in more website traffic. More websites traffic should almost ALWAYS result in more business, and thus, more profit.
Some sites look good. Some sites rank well. Some sites convert well. The BEST sites will find the magic spot where they all come together. See how close you are on YOUR site over a AHrefs.com. Lizardwebs is able to help you with everything from web designs, fast hosting, social media, reputation management, press releases, email campaigns and so much more, but let us tell you how our search engine optimization services can make your site REALLY shine.
LOCAL SEO RESULTS THAT STICK
GOOGLE MAPS LISTINGS / LOCAL MAPS PACK
Want to see YOUR company up in the maps area at the top of search pages? Lizardwebs can help make it happen! The map listings attached to your Google My Business listing operate on an entirely different set of rules than your organic search placements do. A couple different angles are needed to get your site showing in both places.
HOW DOES SEARCH ENGINE OPTIMIZATION WORK?
If you’re looking to get your site found on Google and other search engines, your website must have a few key elements. Keep in mind that this is ALL relative. Some niches and keywords are much harder than others. Some areas and niches have a LOT of professional SEO sparring going on, while others can be much easier to get ranked. Your site, in most cases, does NOT need to be perfect – it just has to be better than others in the keyword niche. The elements that you need in place?
Onsite Search Elements
These are things that can be modified on your site. This is normally referred to as onsite optimization. These types of page items are proper titles and meta tags, good keywords (What’s a keyword?), good content in most cases, good URL structure, page design elements like images and videos. There are a number of things to keep in mind when working with your on-page elements. As above, not everything has to be maxed out, but the more that is right on your page, the less you have to worry about when optimizing OFFSITE.
Offsite Search Elements
These are items that are not directly on your website. Offsite optimization is a little trickier because these are elements not directly under your control. These elements will be pointing TO your site from other sites. This will normally be things like links to your site, social media accounts (aka Web 2.0 sites) that link to your site, directory listings/citation sources identifying your company. Primarily it comes down to incoming links to your site. The bigger and stronger the site that link is coming from, the better!
PUTTING IT ALL TOGETHER
From keyword research, backlinking, utilizing social media, and more, finding a good, reliable, knowledgeable internet marketing company will understand just how to proceed to get your web site showing right up in the search results. The key is hiring the BEST Raleigh SEO services you can GET to have all these factors wrangled in line and boost you up the pile.
MAINTAIN YOUR RANKINGS
You’re there. You’re ranking. You’re done. WRONG. You honestly believe the company that was IN position 1 before you got there, or that you knocked off the page is going to be happy with that? Or that all those other websites are NOT doing anything to help THEIR rankings? Not. The internet Search Engine Ranking Positions (SERPs) are ever changing – as are even the ranking algorithms. Even day to day, we see our rankings bounce a few positions either way. What worked well JUST a few months ago, can often now be completely out of favor with Google. The site that rocked to the top of the charts in a couple of months and stayed there without fail for you may suddenly NOT be so appealing to Google anymore. And then what do you do?
Call now to learn how we get all these things together for you and can help YOU make the money YOUR business needs!